Marketing management strategies book ferrell hartline

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Students learn to develop a customeroriented market strategy. Marketing strategy book by o c ferrell, michael hartline 7. Their combined citations are counted only for the first article. View notes ch03 from ins 1004 at vietnam national university, hanoi. Ferrell is the coauthor of 17 books and more than 75 articles.

C subjects marketing management case studies marketing management case studies. Marketing management strategies international edition fifth edition ferrell, o c and hartline, m d published by south western cengage learning 2010. Summary thoroughly revised and updated, marketing strategy, 4e continues with one primary goal. Marketing strategy, text and cases, 6th edition cengage. Marketing management strategies international edition fifth edition ferrell, o c and hartline, m d.

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